Mujeeb => .NET

Benefits
• Good search engine optimization is the reason behind every high ranked site.
• Goal of the exercise is to get high ranking on results of search engines and eventually getting high traffic.
• good online identity and garnering good online audience for a profitable and successful online business.
• perfect medium for directing the right kind of traffic to a website through search engines and directories

How to achieve
• focused hosting,
• designing and
• promotion efforts

In House Strategy

Clear Navigation System
Search engine spider, look that is all the pages are linked or not. Is reader can get to every main page of website.?

Keywords
Think of phrases you would like people to type in the search engines to find your site. Not repeat phrases no more than 3 times

Headlines
Phrases need to use in title on each page, can use more word phrases to increase your chances of good listing.

The Links effects
The more links you have from well-trafficked sites, the higer ‘PR’ level it gives you.

Approach other related businesses with websites and ask them to link to you, making the text for the link one to your key-phrases. Get links to your site from sites that are already in google listings, provide more chance of being indexed quickly.

Make Link for Industry News and link some good companies name and weblinks.

Directories
Submit website to Yahoo Directory (dir.yahoo.com), Open Directory Project (dmoz.org) and google (directory.google.com). Directory sites filter results into google listing.

Add to Google
Add URL - (http://www.google.com/addurl/?continue=/addurl)

Results
Google can take between 6 to 8 weeks to list site and then move it up the listing for the phrases.

Looking specialized company SEO

Cost of SEO
• is not an expensive exercise and can be done at very low costs.
• If a specialist organization is hired for the purpose, the cost may be higher.
• With a potentially larger audience being targeted through this medium, it works out to be much more cost effective than normal advertising like print campaigns, television and outdoor media.

How to proceed
It is first important to understand your requirements from the SEO exercise. You need to have a good understanding of your budget availability and the time frame you are considering.

What not to do
SEO spamming has emerged as an issue of concern and beware of organizations and people suggesting it.

Google recommendation
For selecting any SEO, please look into google recommendation for search engine optimisation details (www.google.com/webmasters/seo.html).

Some useful tools

Keyword Research Tools
Google's Keyword Sandbox,
https://adwords.google.com/select/KeywordSandbox

Placing Keywords:
1. One prime place to put your keywords is in your website's content.
Good places within your site's copy for keywords currently include the very top of your page (above your logo), the headline, sub headlines, the first paragraph, and the last paragraph.

2. Keywords should also go in your meta tags. site title, other meta tags you will see are for keyword and description tags.

3. Interestingly, you can use a different site title, description, and keywords for each individual page

4. You can also put keywords in your ALT tags to good effect.

5. Keywords also belong in your domain name and page names. Even if you really think you should have your business name as your domain name, there's no reason you can't try to get a domain name that also includes your best keyword.

Google Analytics
Google Analytics use to keep track of your visitors and the performance of your keywords.

http://www.google.com/analytics/

Good luck with SEO!

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